Reed Advanced Materials / ELi Process™
A complete communication platform for a new way to refine lithium.
Lithium hydroxide · Corporate communication platform
Reed Advanced Materials is commercialising the ELi Process™, a patented way to turn lithium chloride from brines and hard rock into battery-grade lithium hydroxide using electricity instead of bulk chemicals. MPC built its complete communication platform – script, presentation, website, video and imagery – so every audience understands the technology and its value in the same words.
Facing a similar challenge? See how we start ↓Project recap · ELi Process · 63 s
The engagement in a minute
The Objective
Make a new lithium refining technology clear to producers, investors and partners.
Conventional refining turns lithium into battery chemicals with large volumes of lime, soda ash and caustic soda, often shipped along long supply chains. The ELi Process™ replaces those reagents with membrane electrolysis on proven, commercially available equipment: purify the lithium chloride solution, convert it by electrolysis, crystallise high-purity lithium hydroxide – or lithium carbonate where needed. It works with feedstocks from salar, geothermal and oilfield brines, direct lithium extraction and hard rock, and aims for lower operating cost, lower carbon and higher purity.
The leadership team and MPC agreed the plan: explain the technology and its value once, in one script, then carry it into every surface a producer, investor or partner sees – presentation first, then website, video and imagery – so the company speaks with one voice.
What MPC Put in Place
One script, four surfaces – each with the value it delivers.
- 01Corporate Presentation
- 02Website
- 03Company Video
- 04Imagery
Corporate Presentation
The evolution of lower cost lithium refining · Presentation care
MPC, led by Michael, consolidated all available material, agreed the emphasis with the leadership team, authored the script and finalised the deck on approval: company and purpose, the challenge in conventional refining, the three-stage process, ELi’s stated cost, capital and carbon advantages, pilot results, the pathway to commercial scale and strategic partners – with high-quality imagery chosen to match the design language, so images, layout and type work as one unit from the front cover to the last page.
A presentation is only as strong as its latest version. With a fixed-fee presentation-care package, MPC adds new results, slides and roadshow versions in the same design and language – so the story stays as sharp as on launch day.
The value: the value proposition as one clear storyline that stands out in look, feel and quality – the foundation for every other surface.
Website
eliprocess.com · Architecture · Copy · Build
Built from the approved script, the website takes every visitor through the proposition in a logical order: why lithium matters, the value proposition, the technology, the team, milestones and insights.
The value: deck, website and video carry one message in the same words – wherever a producer, investor or partner meets the company first.
Company Video
Script · Footage · Subtitles · Sound
Produced end to end by MPC: script, footage and visual content, editing, subtitles and sound design. In one continuous narrative the video follows lithium chloride solution through purification, electrolysis and crystallisation to battery-grade lithium hydroxide, and anchors the ELi Process website.
The value: a complex process understood in the few minutes a first-time viewer gives it.
Imagery
Process · Product · Applications · Digital presence
A consistent visual language across presentation, website and video: process, product and end applications, from electric vehicles to grid-scale storage, with matching imagery for the team’s video-conference backgrounds and social-media profiles.
The value: video calls and social profiles carry the same brand as the deck and website.
The Result for the ELi Process
One technology, one story.
Reed Advanced Materials now presents the ELi Process™ through one complete communication platform – from purpose and process to pilot results and the pathway to commercial scale – ready for producers, investors and partners.
Is your technology understood as well as it deserves?
For your technology
How we start
A working session first
You have the technology. We make sure engineers, investors and partners understand it – in the same words, from presentation to website, video and imagery.
Book a 30-minute callFree, no obligation – you leave with a clear next step.
Positioning Review
AUD 4,500 + GST · Fixed fee · Five working days
A working session on your goals and audiences, then a review of your presentation, website and one further document through the eyes of investors and partners. You receive an audience map, a materials review, your five priority changes, core story and key messages, and a costed action plan, presented in a 60-minute findings meeting.
Get in touchFee credited in full against projects of AUD 15,000 or more within three months. The credit is not refundable or transferable.
