The Company
ABOUT MPC
MPC is a Perth-based advisory practice working across the critical minerals chain — from the deposit to the refinery to the magnet/battery to the vehicle. We do two things: we build the corporate identity, communications and investor materials that companies in this sector need, and we advise on the commercial and policy decisions those materials have to stand up to. Both come from the same first-hand base — selling the material, running business development, securing programme funding — which is why everything a client shows the market is designed once and holds together everywhere.
Clients are ASX, TSXV and AIM-listed developers, private project companies, technology licensors and automotive Tier 1 suppliers. Engagements run from a fixed-fee review of existing materials, through building and running an outsourced communications function, to embedded commercial management.
MPC – Who We Are
Michael Prassas has held commercial responsibility on every side of the rare earth value chain: at Solvay Rare Earth Systems negotiating nine-figure supply agreements with global OEMs, at Peak Resources as GM Sales for the world’s highest-grade NdPr deposit, at Primobius as Commercial Manager, selling Mercedes-Benz its battery recycling plant, and at policy level through active relationships at ERMA, EIT RawMaterials and DG GROW in Europe, JOGMEC and METI in Japan, and the DoE and DoD in the US. He now applies that experience to how critical minerals companies present themselves — and builds the materials himself.
That combination — supplier, developer, OEM recycling, EU institutions — is what removes the discovery phase. The regulatory framing, the upstream supply economics, the OEM qualification requirements and the programme access landscape are understood from the inside, not researched on your budget. EUR 600,000 secured for Zavalievsky Graphite under the EU Horizon GR4FITE3 consortium. Nobody operating independently has this combination.
MPC’s VISION & Purpose
To help critical minerals companies — and the industries they supply — excel in planning and execution — making informed, resilient decisions across the supply chain, and presenting them to investors, buyers and governments with materials that carry their full weight.
MPC exists to bridge industry, policy, capital, and downstream demand — helping organisations navigate complexity with discipline, discretion, and practical execution.
Michael Prassas
“The US response to export controls has been to pour capital at the problem — dozens of companies now call themselves producers of rare earths, NdFeB magnets or anode and cathode materials. Very few will deliver at OEM specification, at OEM volume, or on OEM timelines. The critical skill is not finding companies — it is knowing which ones are real. That comes from sitting on every side of this market — from the mine to the magnet to the motor, and through the battery chain to recycling.”
Phúc Hoài Trương Nguyễn
“The information landscape around non-Chinese rare earth supply is fragmented, inconsistent, and in many cases deliberately opaque. Companies present their capabilities at the level of aspiration rather than demonstrated reality. Making sense of that — across multiple jurisdictions, technology readiness levels, and commercial structures — requires systematic research discipline. My role is to ensure that when Michael sits down with a client or walks into a site visit, every relevant piece of intelligence has already been gathered, assessed, and structured into something that informs a decision rather than adds to the noise.”